App Store Optimization or ASO is an extremely popular term in the mobility industry. Knowing how to be visible on the Apple App Store for instance, is as important as knowing how to develop an iPhone app. The surest way to get people to notice your app is to be at the top of your …
In the last edition of my column, I had begun exploring ways in which you could monetize your app and create an effective marketing strategy. In this follow up article we will continue to look at marketing ideas for your application. In-app advertising is an effective strategy and time tested strategy to make money off …
Developing an application is no easy task. Yes, there are thousands of exciting tools you can choose from to ease you through it, but coming up with a complete application ready for the market is difficult. You will probably be plagued with doubts about the viability and usability of your application throughout the development process. …