Techniques like App Store Optimization, getting good reviews and extensive advertisements are great ways to bring new users to your app. However, to stay afloat and dominate the app market you have to be able to retain your customers. Statistics show that over 80% of the people that download an app, completely stop using it …
One of the first things users look at before deciding to install an application is the number of downloads and the rating. While everyone likes to look at the rating before they download an app, users are always reluctant to rate it. And surprisingly, this is not because they did not enjoy the application. Users …
In the last edition of my column, I had begun exploring ways in which you could monetize your app and create an effective marketing strategy. In this follow up article we will continue to look at marketing ideas for your application. In-app advertising is an effective strategy and time tested strategy to make money off …
The primary goal of any business is to make money. If you are thinking about building your own app, the first question you probably ask is: “How can I make money off it?”. There are a number of ways in which you can generate revenue from your app. If you are just taking your baby …
With technology becoming an integral part of the workplace, security has become one of the chief concerns of enterprises. Be it spying software or treacherous malware, online security is undoubtedly one of the biggest problems in the 21st century. As an enterprise, it essential you protect yourself from these threats, and here are some simple …
Probably the most pronounced effect of the growing popularity of smart phones is the gaming culture it has brought about. From a 5 year old girl solving a simple jigsaw puzzle to an 80 year old man solving crosswords, everyone loves to game. The games out there today are innovative, have extremely good graphics and …