Rumors are abuzz about the new Galaxy Note 4. A sequel to the Note 3, one of the best-selling phones of last year, the Note series promises to get bigger ( thankfully, not literally) and better. Samsung, the most popular smartphone brand in the market, was quite daring with Note 3. This phone for the …
Techniques like App Store Optimization, getting good reviews and extensive advertisements are great ways to bring new users to your app. However, to stay afloat and dominate the app market you have to be able to retain your customers. Statistics show that over 80% of the people that download an app, completely stop using it …
Of late most marketing and advertising takes place inside the confines of the application itself. In app messaging and push notifications are popular marketing techniques used to engage the application users. In this column we will compare these two methods and explore which avenue would better suit your model of app development. Push Notifications Push …
The Tizen OS, which has been talked about for quite some time now, has finally emerged into the market. Samsung is moving away from Android, now giving you a new alternative to Android, iOS and Windows. Built in collaboration with Intel, Samsung’s Tizen is an Open Source Linux based platform. Being Open Source, like Android …
Google AdSense is a great way to generate money from your website. Google pays you for hosting ads depending on the number of times the ad is clicked on. Ads relevant to your website are generated according to the keywords you use. While signing up for this program makes you money, remember that both Google …
Being the first result on Google search is the ultimate dream for any website owner / designer. SEO ratings are the surest way to get there. But you should always stick to Google’s guidelines or you soon might find yourself at rock bottom or worse, banned from Google all together. Black Hat SEO techniques might seem …
Visual Studio and Eclipse, used primarily for .Net and Java application development respectively are largely successful and widely used IDEs. Yes, comparing them might seem silly considering they are tools used by different kinds of app developers based on the platform they prefer. But at the end of the day they are both independent development …
One of the first things users look at before deciding to install an application is the number of downloads and the rating. While everyone likes to look at the rating before they download an app, users are always reluctant to rate it. And surprisingly, this is not because they did not enjoy the application. Users …
In the last edition of my column, I had begun exploring ways in which you could monetize your app and create an effective marketing strategy. In this follow up article we will continue to look at marketing ideas for your application. In-app advertising is an effective strategy and time tested strategy to make money off …
Developing an application is no easy task. Yes, there are thousands of exciting tools you can choose from to ease you through it, but coming up with a complete application ready for the market is difficult. You will probably be plagued with doubts about the viability and usability of your application throughout the development process. …