Google I/O 2014: Part 2

In the previous column, we had started exploring the announcements made at the Google I/O 2014 and their implications to its users and application developers. Let us continue our exploration and see whats brewing at Google this year. Chromecast Update Google has announced a whole set of changes for Chromecast this year. These include Android

Xamarin 3: A Review

When I had reviewed Xamarin 2, I remember thinking, ‘It definitely doesn’t get better than this!’. I was wrong. Last month Xamarin, one of the most popular cross-platform app development tools, released their latest version: Xamarin 3. This release saw the announcement of Xamarin Designer and Xamarin.Forms. Let us take a closer look into this

Android App Development : Why it is Superior to iOS and Windows Application Development

While Windows 8.1 and iOS 8 have hogged the limelight for the last couple of months, Android remains one of the best development platforms out there. Android has dominated and continues to dominate the industry thanks to the wide reach it facilitates. Over 70 % of the smartphones sold use the Android platform. The absolute ease

Search Engine Optimization or Pay Per Click? How to Get to the Top of the Search Results

You have probably heard the words SEO and PPC used very commonly among the internet community. But what are they and what do they really mean? Which is better for your enterprise and why? Want some answers? Read on.. SEO or Search Engine Optimization refers to the usage of certain “search friendly” words to bump

How to Manage Your Internet Marketing Campaign

Marketing is not easy. Today, where there are so many forums available for marketing, you have to understand how to use each forum to its maximum potential. The role social media plays in the success of a product is quite scary. One bad review gone viral and you are pretty much looking at terrible sales.